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Sinopse

Deseja que o seu trabalho não apenas se destaque, mas também permaneça na memória do seu público? Visuais memoráveis podem tornar suas apresentações mais impactantes e motivadoras do que aquelas sem. Com nossa compilação Fundos de Vídeo (Parte 5), selecione visuais tematicamente curados em uma variedade de tópicos sugeridos e relevantes para 2022. Esses fundos complementarão seu conteúdo com narrativa visual, comprovadamente eficaz para ajudar executivos a lembrar pelo menos 65% do que aprendem.

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Visual storytelling plays a significant role in making presentations unforgettable because it enhances the audience's ability to remember the information presented. It does this by engaging multiple senses, making the content more impactful and motivational. Visual storytelling can help executives remember at least 65% of what they learn, as it creates a strong connection between the information and the viewer, making the content more memorable and easier to recall.

Video backgrounds can make presentations more memorable and motivational by enhancing visual storytelling. They add a dynamic and engaging element to the presentation, capturing the audience's attention and making the content more impactful. They can also help to reinforce the message or theme of the presentation, making it more memorable. Furthermore, visuals are proven to help people remember at least 65% of what they learn, thus making the presentation more effective.

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Destaques da ferramenta

Relatório de Sustentabilidade

De acordo com a Reuters, as ações de empresas que têm alta classificação em sustentabilidade alcançaram ganhos recordes em 2021, com o índice MSCI World ESG Leaders subindo 23% até meados de dezembro. Este foi o seu maior ganho anual de sempre. Comparado com o retorno de 14,4% do Índice Mundial MSCI, o crescimento da consciência e interesse dos investidores neste ano teve um impacto significativo. E como a Bloomberg projeta que os ativos globais de ESG ultrapassem $53 trilhões até 2025, a sustentabilidade está claramente aqui para ficar — então não perca a oportunidade de promover os esforços da sua empresa nesta área importante. (Slide 4)

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Sustainability can have a significant impact on a company's stock performance. Companies that rate highly on sustainability have seen record gains in their stocks. For instance, in 2021, the MSCI World ESG Leaders index, which includes companies that perform well on environmental, social, and governance (ESG) factors, rose 23%, its highest annual gain ever. This was significantly higher than the 14.4% return of the MSCI World Index. The growth of investor awareness and interest in sustainability has been a key driver of this trend. Furthermore, global ESG assets are projected to surpass $53 trillion by 2025, indicating that sustainability is a key factor for investors.

There are several effective ways to promote a company's sustainability efforts in presentations. First, clearly communicate your company's sustainability goals and the steps taken to achieve them. Use data and visuals to illustrate your progress. Second, share success stories and case studies that demonstrate the impact of your sustainability efforts. Third, highlight the benefits of sustainability, not just for the environment, but also for the business, such as cost savings, improved brand reputation, and increased customer loyalty. Lastly, engage your audience with interactive elements, such as Q&A sessions, to address any questions or concerns they may have about your sustainability initiatives.

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Mercados emergentes

Por outro lado, 2021 terminou mal para os mercados emergentes. A Barrons informou que o ETF iShares MSCI Emerging Markets perdeu 12% do seu valor desde 1º de julho. Isso é comparado com o S&P 500, que ganhou 9%. Isso se deve em grande parte à inflação global que eleva as taxas de juros, recuperações intermitentes da pandemia e reformas em mercados como a China. No entanto, muitos veem o segundo semestre de 2022 como vantajoso para os mercados emergentes, uma vez que a inflação atinge o pico e o Federal Reserve dos EUA aperta. Os mercados emergentes se tornarão então mais atraentes para investidores e empresas. Portanto, os mercados emergentes são um tópico quente a considerar em suas apresentações e estratégias de crescimento para o segundo semestre de 2022. (Slide 8)

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China's market reform plays a significant role in the global emerging markets scenario. It is one of the largest emerging markets and its economic policies and reforms can significantly impact the global economy. For instance, reforms that open up China's market to foreign investors can attract more global capital, boosting the overall emerging markets. Conversely, any instability or restrictive policies can deter investors, negatively impacting emerging markets. However, it's important to note that the impact can vary based on the specific nature of the reforms and the current global economic conditions.

Emerging markets can be incorporated into growth strategies for 2022 by considering their potential advantages. Despite the poor performance of emerging markets in 2021 due to global inflation, pandemic recoveries, and market reforms, they are expected to become more attractive in the second half of 2022 once inflation peaks and the US Federal Reserve tightens. Businesses can leverage these markets by investing in them, forming partnerships, or expanding their operations. It's also important to keep an eye on the political and economic stability of these markets, as well as the local consumer behavior and market trends.

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Transformação digital

Desde a pandemia, a transformação digital global disparou. A consultoria de tecnologia Veritis projeta que a transformação digital global poderia levar a um mercado de $1 trilhão até 2025. A principal editora de tecnologia ZDNet acredita que as principais tendências que impulsionarão a transformação digital em 2022 incluem locais de trabalho híbridos e conectados e hiper-automatização que poderia acelerar o tempo de entrada no mercado de um produto ou empresa. Por exemplo, após o ano passado, mais de 44% das organizações implementaram iniciativas de automação e 54% querem usar a automação para melhorar a eficiência operacional em 2022. Se você ainda não tem um, precisa de um plano de transformação digital para o próximo ano. (Slide 11)

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Automation can improve operational efficiency in organizations in several ways. Firstly, it can reduce the time taken to perform tasks by automating repetitive and mundane tasks, thereby freeing up employees to focus on more strategic and value-adding activities. Secondly, automation can reduce errors and improve the accuracy of tasks, as machines are less likely to make mistakes compared to humans. Thirdly, automation can lead to cost savings, as it can reduce the need for manual labor. Lastly, automation can improve the scalability of operations, as it allows organizations to handle larger volumes of work without a proportional increase in manpower.

A digital transformation plan is crucial for a company as it helps to keep up with the rapidly evolving technological landscape. It allows businesses to leverage new technologies to improve operational efficiency, accelerate time-to-market, and stay competitive. For instance, automation, a key aspect of digital transformation, has been implemented by over 44% of organizations to enhance operational efficiency. Moreover, digital transformation could lead to significant market growth, with projections suggesting a $1 trillion market size by 2025. Therefore, not having a digital transformation plan could result in missed opportunities and potential business growth.

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Flexibilidade no trabalho

A Gartner estimou que o uso de plataformas colaborativas aumentou 44% entre 2019 e 2021.Ao mesmo tempo, a empresa de pesquisa e consultoria também previu que 51% dos trabalhadores globais "do conhecimento" e 32% de todos os trabalhadores em todo o mundo estarão totalmente remotos até o final de 2021. A McKinsey também estimou que 20% da força de trabalho global poderia trabalhar em casa sem qualquer impacto na produtividade. Como relatou a ZDNet, a diferença entre trabalho remoto, híbrido e flexível precisará ser mais definida à medida que entramos em 2022. A revista Wired apontou que os planos de flexibilidade no local de trabalho precisam definir "quando" trabalhamos, bem como "onde". Não importa qual seja o seu plano, não se esqueça da flexibilidade no local de trabalho na política de 2022 da sua empresa. (Slide 12)

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Companies can implement workplace flexibility in their operations by first defining what flexibility means for them. This could mean allowing employees to work remotely, offering flexible working hours, or a combination of both. They should then communicate this policy clearly to all employees. Companies can also use collaborative platforms to facilitate remote work and ensure productivity. It's also important to regularly review and update the policy based on feedback from employees and changes in the business environment.

Workplace flexibility aligns with the trend of digital transformation in several ways. Firstly, digital transformation enables remote and flexible work by providing the necessary tools and platforms for collaboration and communication. Secondly, it allows for a more efficient use of resources, as employees can work from anywhere, reducing the need for physical office space. Lastly, digital transformation can improve productivity, as it allows employees to work at times that suit them best, leading to increased job satisfaction and performance.

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Estratégias de inovação

A Gartner também previu que as empresas precisam se concentrar em estratégias de inovação que incluem hiper-automatização, engenharia de IA e engenharia de decisão para ajudá-las a crescer. A inteligência de decisão usa frameworks de tomada de decisão e dados para impulsionar as decisões. Estes serão apoiados por esforços de hiper-automatização, que usam muitas ferramentas e plataformas automatizadas juntas em uníssono. Como essas tendências continuarão a acelerar à medida que chegamos a 2025, elas são importantes para planejar para o próximo ano. (Slide 15)

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Decision intelligence is a discipline that includes, but is not limited to, traditional business decision-making frameworks. It uses a combination of technology, applications, and practices, such as data science, machine learning, and decision theory, to inform decision-making processes. Traditional business decision-making frameworks, on the other hand, often rely on established business rules and practices, and may not incorporate the same level of data analysis and predictive modeling. However, both are aimed at improving business outcomes through better decision-making.

Common challenges in applying decision-making frameworks include lack of data, lack of understanding of the framework, and resistance to change. Overcoming these challenges involves ensuring adequate data collection and analysis, training and educating stakeholders on the framework, and fostering a culture of change and innovation. It's also important to integrate decision-making frameworks with other strategies like hyper-automation and AI engineering, as mentioned in the content.

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Iniciativas futuras

Com tantas tecnologias emergentes no horizonte com o potencial de perturbar a paisagem de negócios que conhecemos hoje, é importante destacar seus planos para iniciativas futuras. Por exemplo, preste atenção nas tendências voltadas para o futuro que surgem nas áreas de automação, IA, manufatura e cadeia de suprimentos, tecnologias sustentáveis e áreas emergentes como web3 e o metaverso. Pense em como você pode incorporar o potencial dessas mudanças em seu negócio principal à medida que elas crescem por conta própria, e planeje até cinco anos à frente com um roteiro de transformação de onde você poderia ir uma vez que a tecnologia alcance. Para mais ajuda com isso, confira nosso framework de Inovação e Transformação. Pensar à frente pode muitas vezes compensar.(Slide 20)

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Thinking ahead is often beneficial for a business because it allows the business to prepare for future trends and changes in the industry. This includes emerging technologies, changes in consumer behavior, and shifts in the market. By planning ahead, businesses can position themselves to take advantage of these changes, rather than being caught off guard. This can lead to increased competitiveness, improved efficiency, and better decision making. Furthermore, thinking ahead can help businesses identify potential risks and develop strategies to mitigate them.

Emerging areas like web3 and the metaverse are expected to play significant roles in future business planning. They represent new platforms and technologies that can disrupt traditional business models. Businesses can leverage these technologies to create new products, services, and experiences for their customers. For instance, web3, which is the next generation of the internet, allows for decentralized and transparent transactions, opening up possibilities for decentralized finance (DeFi) and other blockchain-based applications. The metaverse, on the other hand, is a virtual reality space where users can interact with a computer-generated environment and other users. It provides businesses with opportunities to create immersive digital experiences for their customers. Therefore, businesses need to pay attention to these trends and think about how they can incorporate the potential of these changes into their core business as they grow into their own. This could involve planning up to five years ahead with a transformation roadmap.

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