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Synopsis

András István Gróf survived the Holocaust, fought his way out of Communist Hungary, and came to America as Andy Grove. He spoke barely any English and had even less money. After he joined the company Intel, he oversaw the organization's move away from memory chips to microprocessors. How did Intel grow from $1.9 billion in revenue to $26 billion under one man's leadership? How do you keep your teams on track while encouraging employees to be fully engaged even in times of turmoil?

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Andy Grove's leadership at Intel provides several key lessons. Firstly, his ability to pivot the company's focus from memory chips to microprocessors was instrumental in Intel's growth, demonstrating the importance of strategic adaptability in leadership. Secondly, Grove's leadership style encouraged employee engagement even in times of turmoil, highlighting the value of maintaining morale and productivity during challenging periods. Lastly, Grove's personal journey from a non-English speaking immigrant to the leader of a multi-billion dollar company underscores the power of resilience and determination.

The OKR (Objectives and Key Results) framework can be used to keep teams on track during times of turmoil by providing clear objectives and measurable key results. This helps to align the team's efforts and maintain focus on the most important tasks. It also encourages transparency and communication, which are crucial during times of uncertainty. The OKR framework also allows for flexibility, which is important during times of turmoil as it allows teams to adapt and change their objectives and key results as needed.

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The answer to both is the Objectives and Key Results (Part 3) framework. Pioneered at Intel and perfected at Google, the OKR tool gives teams and organizations timely and highly relevant data to track their progress towards key objectives.

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Outcome

So what tools do you need to learn to implement the process that helped Google Co-founder Larry Page lead the company to 10x growth, many times over? We'll cover OKR levels, aspirational vs operational OKRs, how to use an OKR Dashboard and annual OKR scoreboards. Don't forget, you can download the tools featured in this video and customize them to your needs with the link in the description.

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Yes, there are several companies that have successfully implemented the OKR (Objectives and Key Results) framework. Some of the most notable examples include Google, Intel, and LinkedIn. Google's co-founder Larry Page has credited OKRs for helping the company achieve 10x growth multiple times. Intel, under the leadership of Andy Grove, grew from $1.9 billion in revenue to $26 billion using the OKR framework. LinkedIn has also used OKRs to align their teams and drive growth.

An OKR Dashboard and annual OKR scoreboards can be utilized effectively by using them as tools to track and measure progress towards achieving objectives. The OKR Dashboard provides a visual representation of the progress made towards each objective, making it easier to identify areas that need improvement. The annual OKR scoreboards, on the other hand, provide a year-long overview of the progress made, allowing for a comprehensive review of the year's performance. These tools can help in aligning team efforts, identifying bottlenecks, and facilitating strategic decision-making.

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OKRs may sound easy in theory, but organizations dedicate full team-wide workshops to the topic. We're going to explain how the OKR framework works and how organizations like Google, Intel, Adobe and the Gates Foundation use OKRs to focus effort, foster inter-team communication and build higher employee performance to achieve their goals.

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The OKR (Objectives and Key Results) framework can be used to achieve organizational goals by providing a clear and structured way to track objectives. It helps in focusing efforts, fostering inter-team communication, and building higher employee performance. Organizations often dedicate full team-wide workshops to understand and implement this framework. Renowned organizations like Google, Intel, Adobe, and the Gates Foundation have used OKRs to successfully achieve their goals.

Timely and highly relevant data plays a crucial role in the OKR (Objectives and Key Results) framework. It helps in setting realistic and achievable objectives and key results. It provides a clear picture of the current situation, which aids in goal setting. It also helps in tracking progress towards the objectives and key results, enabling teams to adjust their strategies if necessary. Furthermore, it fosters transparency and accountability, as everyone can see how they are contributing to the overall goals.

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Tool highlights

OKR levels

Grove created the OKR framework based on Peter Drucker's Management by Objectives system. At his previous job, he realized the value of execution versus expertise, so he turned the classic management system on its head to allow workers to set their own goals and be graded on their execution. While Andy Grove invented OKRs, it wasn't until John Doerr introduced the system to Google in 1999 that it really took off. Doerr later wrote the book Measure What Matters on the subject, where he also detailed how Intuit survived a series of competitive threats with a transparent culture that enabled it to be more openly connected via the OKR framework.

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The OKR (Objectives and Key Results) framework helped Intuit survive competitive threats by fostering a transparent culture. This transparency allowed the company to be more openly connected, enabling it to respond effectively to competitive threats. The OKR framework encourages employees to set their own goals and be evaluated based on their execution, which can lead to increased engagement and productivity.

John Doerr played a significant role in popularizing the OKR (Objectives and Key Results) framework. Although the framework was created by Andy Grove, it was John Doerr who introduced it to Google in 1999, which significantly contributed to its widespread adoption. Doerr also wrote a book on the subject, further spreading the knowledge and application of the OKR framework.

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Before Chief Information Officer Atticus Tysen introduced OKRs to his 600-member IT department, Intuit was busy pivoting in several directions at once as it moved to the cloud. Tysen said Intuit's key success was that all OKRs were visible throughout the company. OKRs consolidated the company's far-flung IT department and opened it horizontally across teams.

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The Objectives and Key Results (OKR) framework can be used in the IT industry in several ways. It can help in aligning the goals of the IT department with the overall objectives of the company. This ensures that all teams are working towards the same goals, improving efficiency and productivity. It can also be used to track progress and measure success, providing a clear view of what is working and what needs improvement. Additionally, the OKR framework can foster transparency and collaboration, as it allows all team members to see what others are working on and how their work contributes to the company's objectives.

The Objectives and Key Results (OKR) framework can enhance a company's business strategy in several ways. Firstly, it provides a clear direction for the company by setting measurable and time-bound objectives. This helps in aligning the efforts of all teams towards the common goals. Secondly, it promotes transparency and accountability as all OKRs are visible throughout the company. This encourages collaboration and reduces silos. Lastly, it allows for regular tracking and review of progress, enabling the company to pivot or adjust its strategies as needed.

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This was particularly helpful in the cloud era so "the data and analytics team could see from the start what the financial systems team had in mind. The teams linked up their objectives in real-time, rather than after the fact, which Tysen said was a sea change from their historical way of doing things. For those working outside headquarters, OKRs ended the mystery of what was happening back at HQ, making the company more cohesive. When a new project came up for discussion, everyone asked how it fit into the OKR template.

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OKRs are laid in a pyramid-level structure. At the top are senior management and their objectives and key results. As you can see, for every objective, you have a few key results. For example, if the objective is to generate revenue from newsletters, one key result could be to gain a higher click rate, while another could be additional sponsors per newsletter. The teams under upper management also have their own objectives and key results. (Slide 11)

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In the context of generating revenue from newsletters, some examples of objectives could be:

1. Increase the number of subscribers: This can be measured by the percentage increase in subscribers over a certain period.

2. Improve open and click-through rates: This can be measured by the percentage increase in open and click-through rates.

3. Secure more advertising or sponsorship: This can be measured by the number of new advertisers or sponsors secured.

4. Increase reader engagement: This can be measured by the number of comments, shares, or likes on the newsletter content.

5. Drive more traffic to the website: This can be measured by the increase in website visits originating from the newsletter.

The Objectives and Key Results (OKR) framework is used to track progress towards key objectives by setting clear, measurable goals. The framework is structured in a pyramid-level, with senior management at the top setting their objectives and key results. For every objective, there are a few key results. For instance, if the objective is to generate revenue from newsletters, one key result could be to gain a higher click rate, while another could be additional sponsors per newsletter. The teams under upper management also set their own objectives and key results. This way, progress can be tracked at all levels of the organization.

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Risk register

Now that you have established all the contributing components of a brand with your team, you'll need to conduct an audit to determine where you stand now. OKRs are great for team alignment and prioritize each stakeholder's task in a way that creates transparency across hierarchy. Everyone in the team knows their responsibilities and expectations, and how each team measures its success. To make sure you set your company's OKRs right, we also have an OKR checklist to help you. Execs can follow the drafting checklist when they create an initial OKR, while the practitioner checklist can be used for OKR checkups. (Slide 8)

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The key components to consider when setting up a company's OKRs include:

1. Alignment: OKRs should align with the company's overall objectives and each team member's tasks should contribute to these objectives.

2. Transparency: Everyone in the team should know their responsibilities, expectations, and how their success is measured.

3. Checklists: Use an OKR checklist to ensure you're setting your OKRs correctly. There can be different checklists for executives creating initial OKRs and for practitioners doing OKR checkups.

The OKR (Objectives and Key Results) framework contributes to transparency across hierarchy in a business organization by aligning and prioritizing tasks for each stakeholder. This ensures that everyone in the team is aware of their responsibilities and expectations, and understands how their team measures success. This transparency allows for better communication, collaboration, and understanding across all levels of the organization, fostering a culture of openness and shared goals.

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Aspirational vs operational OKRS

Now most stakeholders should be aware that 70% progress towards an objective should already be an impressive result. That's because OKRs are designed to be more aspirational than KPIs. Shoot for the stars and then land on the moon. At Google, Page expected team members to create products and services that are ten times better than the competition. This means not just improve on existing systems but reinvent them. Aspirational OKRs are set at 60 to 70% attainment, so performance is expected to fall short at least 30% of the time.

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When an OKR (Objectives and Key Results) is set at 60 to 70% attainment, it means that the goal is aspirational and challenging. It's designed to push the team to strive for significant progress and innovation, even if they don't fully achieve the objective. The idea is to 'shoot for the stars and land on the moon', encouraging teams to aim high and achieve more than they would with less ambitious goals. It's expected that performance will fall short at least 30% of the time, which is considered acceptable in this context.

Google uses the OKR (Objectives and Key Results) framework to encourage innovation by setting aspirational goals that are designed to be more challenging than typical KPIs (Key Performance Indicators). The company's co-founder, Larry Page, expected team members to create products and services that are ten times better than the competition. This means not just improving on existing systems but reinventing them. Aspirational OKRs are set at 60 to 70% attainment, so performance is expected to fall short at least 30% of the time. This approach encourages teams to aim high and innovate, even if they don't fully achieve their objectives.

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Google divided its OKRs into two categories: operational goals, which are tied to product releases, hiring, and customer-related metrics, and aspirational goals, which are bigger-picture, higher-risk ideas mentioned above. Both have different thresholds for success. Operational goals are to be met 100% within a set time frame and any score under 100% would be deemed a failure. Aspirational goals are typically set at a 60 to 70% completion rate to encourage employees to aim high. This draws on all four OKR superpowers—they can only be met by a transparent and connected organization that has focus and commitment, and that tracks progress toward the objective.

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In practicality, OKRs amounted to a third or less of performance ratings at Google. More important was feedback from cross-functional teams and context. One-on-one meetings with managers allowed for goal setting and reflection, ongoing progress updates, two-way coaching, and light-touch performance reviews. For your own reviews, a progress bar at the bottom of the slide can track progress made in quarters or across teams and stakeholders. (Slide 12)

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A progress bar can be utilized in the OKR (Objectives and Key Results) framework to visually represent the progress made towards achieving objectives. It can be placed at the bottom of a slide or a report, tracking progress made in quarters or across teams and stakeholders. This visual representation can help in understanding how far the team or the organization has come in achieving its objectives and what still needs to be done. It can also encourage transparency and foster a sense of accomplishment among team members.

One-on-one meetings with managers play a crucial role in the OKR (Objectives and Key Results) framework. These meetings allow for goal setting and reflection, providing an opportunity for employees to align their individual objectives with the company's key results. They also facilitate ongoing progress updates, ensuring that everyone is on track and any issues or obstacles are addressed promptly. Additionally, these meetings offer a platform for two-way coaching, enabling managers to provide guidance and support, while also gaining valuable feedback from employees. Lastly, they serve as light-touch performance reviews, helping to assess performance in relation to the set objectives and key results.

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OKR dashboard

OKRs build an accountable, transparent and vision-based culture. The OKR rulebook tells stakeholders what they can or can't do, but the culture of the organization tells people what they should do.

In philanthropy, stakeholders often confuse the mission, which is directional, with the objective, which is the set of concrete steps to engage in to know how you're going to get there. At its launch in 2000, The Gates Foundation was a $20 billion startup. Within two years it scaled to the point that it needed a more structured form of goal-setting. The Foundation implemented OKRs with its grant reviews, which allowed the team to judge whether a proposal had clear goals and fit the Foundation's objectives. For instance, the Foundation set an ambitious objective to eliminate Guinea worm disease, then set quarterly and annual key results to prove they made progress against the goal. After a series of grants from the Foundation, programs have reduced the incidence of Guinea worm disease from 75,000 in 2000 to just 22 in 2015.

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The Gates Foundation used the Objectives and Key Results (OKR) framework to combat Guinea worm disease by setting an ambitious objective to eliminate the disease. They then set quarterly and annual key results to measure their progress against this goal. The Foundation implemented OKRs with its grant reviews, which allowed the team to judge whether a proposal had clear goals and fit the Foundation's objectives. As a result of this structured approach and a series of grants, programs have reduced the incidence of Guinea worm disease from 75,000 in 2000 to just 22 in 2015.

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To consistently check in on your own OKRs, execs should check in on a monthly or even weekly basis. For monthly reviews that provide team-wide transparency, use a traditional dashboard visualization to track your organization's most important components, whether that's sales team numbers, team-specific metrics vs company-wide metrics, or completion rate towards the objective in question. (Slide 26)

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One effective way to visualize and track key components of an organization using the OKR framework is through the use of a dashboard. This can provide team-wide transparency and allow for regular check-ins, whether monthly or weekly. The dashboard can track important components such as sales team numbers, team-specific metrics versus company-wide metrics, or the completion rate towards the objective in question. It's also beneficial to have regular reviews to ensure progress is being made towards objectives.

The OKR (Objectives and Key Results) framework can be used to enhance team-wide transparency in a company by setting clear, measurable objectives and tracking the progress towards these objectives on a regular basis. This can be done through monthly or even weekly check-ins. A traditional dashboard visualization can be used to track the organization's most important components, such as sales team numbers, team-specific metrics vs company-wide metrics, or completion rate towards the objective in question. This ensures that everyone in the team is aware of the goals and their progress, fostering transparency.

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A team performance visualization can be used as a dashboard for meetings with a focus on operational vs aspirational OKRs. These OKRs can then be tracked across individual team members.(Slide 27)

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For the most detailed tracking on a week-to-week basis, utilize a breakdown that tracks multiple objectives with the key results listed underneath. These include the status, priority, and timeline to completion for each result.(Slide 28)

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Annual OKR scoreboard

To reap the full benefit of OKRs, feedback is critical for continuous performance management. OKRs are great for continuous recognition from managers and peers tied to company goals and strategies and could replace the annual review. For example, studies found that people who recorded their goals and sent weekly progress reports to a friend attained 43% more of their objectives than those who merely thought about their goals.

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The OKR (Objectives and Key Results) framework can tie various strategies to company goals. For instance, it can be used to align individual, team, and organizational goals, ensuring everyone is working towards the same objectives. It can also be used to track progress, provide feedback, and recognize achievements, which can boost employee engagement and productivity. Moreover, it can replace traditional annual reviews with continuous performance management, allowing for more timely adjustments and improvements.

The OKR (Objectives and Key Results) framework encourages employee engagement in several ways. Firstly, it provides clear and measurable goals that employees can work towards, which gives them a sense of purpose and direction. Secondly, the OKR framework encourages continuous feedback and recognition, which can boost employee morale and motivation. It also promotes transparency and alignment within the organization, as everyone is aware of the company's goals and their role in achieving them. Lastly, the OKR framework can replace the traditional annual review with a more continuous and dynamic performance management process.

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Adobe discovered that annual reviews were costing the company 80,000 manager hours a year and dropped them in favor of continuous performance management in 2012. Combined with quarterly goals and built-in tracking of OKRs, Adobe uses conversations, feedback, and recognition to lift everyone's achievement.

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The OKR (Objectives and Key Results) framework has been practically applied in the tech industry, including companies like Adobe, to enhance performance management. Adobe, for instance, dropped annual reviews in 2012, which were costing the company 80,000 manager hours a year, in favor of continuous performance management. This approach was combined with quarterly goals and built-in tracking of OKRs. Adobe uses conversations, feedback, and recognition to lift everyone's achievement, demonstrating a practical application of the OKR framework.

Adobe faced the challenge of a time-consuming annual review process that was costing the company 80,000 manager hours a year. They overcame this by dropping the annual reviews in favor of continuous performance management in 2012. They combined this with quarterly goals and built-in tracking of OKRs. Adobe also implemented a system of conversations, feedback, and recognition to lift everyone's achievement.

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Managers, employees, and peers joined in multiple check-in conversations a year that focus on quarterly OKRs, feedback, and career development. The result? More engaged employees who want to stay with the company. For annual and quarterly OKR reports, this annual scoreboard visualization can be used either for internal team-wide reviews or individual performance reviews. (Slide 29)

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The annual scoreboard visualization can be effectively used in performance reviews by providing a clear and concise overview of an individual's or team's performance against their Objectives and Key Results (OKRs). It can highlight areas of strength and areas that need improvement, facilitating constructive feedback and discussions on career development. It can also be used to track progress over time, helping to keep teams and individuals aligned with the company's overall goals.

The Objectives and Key Results (OKR) framework contributes to employee engagement and retention by providing clear goals and measurable results. This framework encourages regular check-in conversations between managers, employees, and peers, focusing on quarterly OKRs, feedback, and career development. This process keeps employees engaged and motivated as they can see their progress and understand how their work contributes to the company's overall objectives. Furthermore, the OKR framework promotes transparency and alignment within the organization, which can lead to increased job satisfaction and employee retention.

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