resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview
resource preview

Download and customize this and 500+ other business templates

Start here ⬇️

Voila! You can now download this Presentation

Download

Explainer

Preview

View all chevron_right

सारांश

क्या आपको अपनी बिक्री को सुचारू रूप से करने और अधिक लीड्स को कन्वर्ट करने की आवश्यकता है? चाहे आप एक B2C या B2B-ध्यान में रखी बिक्री टीम हों, हमारा विक्रय रणनीति उपकरण (भाग 2) एक व्यापक दृष्टिकोण प्रस्तुत करता है योजना बनाने और एक सफल बिक्री कार्यप्रवाह को कार्यान्वित करने के लिए, प्री-सेल्स जागरूकता उत्पन्न करने से लेकर पोस्ट-सेल रिटेंशन और रेफरल तक।

stars icon Ask follow up

यह डेक एक B2C और B2B खंड में विभाजित है जिससे आसान नेविगेशन होता है और इसमें लक्षित समूह विश्लेषण, AIDA बिक्री फनल, मार्केटिंग रडार, ABC विश्लेषण, प्री बनाम पोस्ट बिक्री रणनीति, आदर्श ग्राहक प्रोफाइल्स, और बहुत कुछ जैसे उपकरण शामिल हैं जिन्हें आप किसी भी बिक्री बल के लिए डाउनलोड और अनुकूलित कर सकते हैं। चलिए इन उपकरणों को देखते हैं और देखते हैं कि वे बिक्री प्रक्रिया को अनुकूलित करने और ग्राहकों के साथ संचार को बढ़ाने में कैसे मदद कर सकते हैं।

stars icon
Questions and answers
info icon

While the content does not provide specific examples, many companies successfully use Pre vs. Post Sales Strategy. For instance, Apple Inc. uses pre-sales strategies like product teasers and announcements to generate interest. Post-sales, they offer excellent customer service and updates to keep customers engaged. Similarly, Amazon uses pre-sales strategies like personalized recommendations and post-sales strategies like easy returns and customer reviews to enhance customer satisfaction.

Some alternative strategies to the ABC Analysis for optimizing the sales process include the use of the AIDA Sales Funnel, Target Group Analysis, Marketing Radar, and Pre vs. Post Sales Strategy. These tools can help in identifying potential customers, understanding their needs and preferences, and developing effective marketing and sales strategies to attract and retain them. Additionally, creating Ideal Client Profiles can also be beneficial in optimizing the sales process as it allows the sales team to focus their efforts on the most profitable customers.

Global companies like Apple or Tesla can customize the AIDA Sales Funnel for their unique sales force by first understanding their target audience and their needs. They can then tailor the Awareness, Interest, Desire, and Action stages of the funnel to these specific needs. For example, Apple might focus on creating awareness about their innovative technology, while Tesla might generate interest through their commitment to sustainability. The Desire stage could be customized by highlighting unique features of their products, and the Action stage could be tailored to make the purchasing process as easy as possible for the customer.

View all questions
stars icon Ask follow up

Download and customize this and 500+ other business templates

Start here ⬇️

Voila! You can now download this Presentation

Download

लक्षित समूह विश्लेषण

पहले हमारे पास कुछ B2C ध्यान में रखे उपकरण हैं। एक सफल बिक्री रणनीति की शुरुआत अपने लक्षित बाजार को समझने से होती है। यह लक्षित समूह विश्लेषण स्लाइड आपके बाजार खंड की जनसांख्यिकीय और मनोवैज्ञानिक रूपरेखाएं प्रदान करता है, जो अधिकतम प्रभाव के लिए एक अनुकूलित दृष्टिकोण सक्षम करती हैं। यह उदाहरण लक्षित समूह विश्लेषण के चार सामान्य तरीकों को दिखाता है: व्यवहारिक, जनसांख्यिकीय, मनोवैज्ञानिक, और भौगोलिक।

stars icon
Questions and answers
info icon

Understanding the target market can significantly impact the sales strategy of B2B-focused companies like Nvidia and Tesla. It allows these companies to tailor their approach for maximum impact. By understanding their target market's behavior, demographics, psychographics, and geography, they can develop a sales strategy that resonates with their potential customers. This can lead to increased lead conversion and sales.

Some alternative methods to Behavioral, Demographic, Psychographic, and Geographic approaches in target group analysis could include Technographic segmentation, which focuses on the technological capabilities and tools used by a target group. Another approach could be Firmographic segmentation, used primarily in B2B markets, which focuses on characteristics of organizations such as size, location, and industry. Additionally, Needs-based or Benefit segmentation can be used, which groups customers based on their needs or the benefits they seek from the product or service.

Global companies like Apple and Google can utilize the four common ways of target group analysis in their sales strategy by understanding and segmenting their market. Firstly, they can use Behavioral analysis to understand the purchasing habits, usage rate and brand interactions of their target group. Secondly, Demographic analysis can be used to segment their market based on age, gender, income, education and family size. Thirdly, Psychographic analysis can help them understand the lifestyle, values, personality and social class of their target group. Lastly, Geographic analysis can be used to segment their market based on their location, climate, region or country. By understanding these aspects, they can tailor their products, marketing and sales strategies to meet the specific needs and preferences of their target groups.

View all questions
stars icon Ask follow up
resource image

इस स्लाइड को अपने उत्पाद और कंपनी की ब्रांडिंग के आधार पर अनुकूलित करें, और सबसे प्रासंगिक तत्वों पर ध्यान केंद्रित करें।उदाहरण के लिए, यदि आपका ब्रांड ग्राहकों को एक निश्चित तरीके से महसूस कराने पर जोर देता है, जैसे कि एप्पल और उसकी भावनाओं को उत्तेजित करने वाली विपणन, तो आप ग्राहकों के मूल्यों को उनके व्यवहार को चालित करने के लिए अधिक मनोवैज्ञानिक तत्वों को प्राथमिकता देना चाहते होंगे।

stars icon
Questions and answers
info icon

Apple's emotion-evoking marketing strategy is unique in its approach. It focuses on creating an emotional connection with its customers, often emphasizing the experience of using their products rather than the technical specifications. This is in contrast to many other tech companies like Nvidia, which often focus more on the technical aspects and performance of their products. However, it's important to note that each company's strategy is tailored to their specific target audience and product offerings.

Companies can focus on various psychographic elements to influence customer behavior. These can include values, attitudes, interests, lifestyle, personality traits, opinions, and activities. Understanding these elements can help companies tailor their products, services, and marketing strategies to meet the specific needs and preferences of their target audience. For instance, a company that understands its customers' values and lifestyle can create products and marketing campaigns that resonate with those values and fit into that lifestyle.

Global companies like Google or Tesla can customize their branding to evoke certain emotions in customers by focusing on the most relevant elements that align with their brand's values and mission. They can prioritize more psychographic elements to understand how customers' values drive their behaviors. For instance, they can use specific colors, logos, taglines, and advertising strategies that resonate with their target audience's emotions and values. They can also leverage storytelling in their marketing campaigns to create a strong emotional connection with their customers.

View all questions
stars icon Ask follow up

AIDA बिक्री फनल

AIDA बिक्री फनल का मतलब होता है जागरूकता, रुचि, इच्छा, और कार्य। यह संभावित ग्राहकों से भुगतान करने वाले ग्राहकों के लिए सुचारू संक्रमण सुनिश्चित करने के लिए लीड पाइपलाइन को संरचित करने में मदद करता है। इस स्लाइड के निचले हिस्से में, समय के साथ लीड्स के पूरे पूल का कन्वर्जन कैसे होता है, इसे निगरानी करने के लिए प्रगति बार का उपयोग करें। जैसे-जैसे लीड्स फनल के माध्यम से प्रगति करती हैं, प्रगति बार प्रत्येक चरण पर कन्वर्जन के प्रतिशत को दर्शाने के लिए संकीर्ण होते हैं।

stars icon
Questions and answers
info icon

One example of a company that successfully used the AIDA model is Airbnb. They first create Awareness by using various marketing strategies like social media, SEO, and content marketing. They then generate Interest and Desire through their compelling website design and user-friendly interface, showcasing beautiful properties with clear and enticing descriptions. Finally, they prompt Action with a straightforward booking process, discounts for first-time users, and a secure payment system. This approach has helped Airbnb to significantly increase their conversions.

Some alternative strategies to the AIDA sales funnel in structuring the lead pipeline include the ACCA (Awareness, Comprehension, Conviction, Action) model, the REAN (Reach, Engage, Activate, Nurture) model, and the BANT (Budget, Authority, Need, Time) model. These models offer different perspectives and approaches to lead generation and conversion, and can be used depending on the specific needs and context of your business.

Global companies like Apple and Google can apply the AIDA sales funnel to optimize their lead conversion process by first creating Awareness about their products or services. This can be done through various marketing strategies such as social media marketing, content marketing, SEO, etc. Once the awareness is created, they can generate Interest among their potential customers by highlighting the unique features and benefits of their products or services. The next step is to create a Desire for their products or services. This can be done by showcasing how their products or services can solve the problems or meet the needs of the customers. Finally, they can prompt Action from the customers by providing them with easy and convenient ways to purchase or sign up for their products or services. They can also use progress bars to monitor how the entire pool of leads convert across time and make necessary adjustments to their strategies.

View all questions
stars icon Ask follow up
resource image

Download and customize this and 500+ other business templates

Start here ⬇️

Voila! You can now download this Presentation

Download

मार्केटिंग राडार

मार्केटिंग राडार एक मजबूत मार्केटिंग मिक्स और इसके बिक्री प्रदर्शन पर प्रभाव के महत्व को उजागर करता है। राडार की बाहरी व्हील ग्राहकों तक पहुंचने के लिए मुख्य मार्केटिंग चैनल और स्पर्श बिंदुओं की पहचान करती है। अंदर की ओर जाते हुए, प्रत्येक मार्केटिंग चैनल के तहत महत्वपूर्ण सफलता मापदंड परिभाषित किए जाते हैं।

stars icon Ask follow up

उदाहरण के लिए, एक वेबसाइट के लिए, लक्ष्य हो सकता है कि यथासंभव अधिक संख्या में आगंतुकों को आकर्षित करना, जबकि सोशल मीडिया रणनीति का लक्ष्य अधिक अनुयायियों को प्राप्त करना होता है। यह स्लाइड आपके मार्केटिंग प्रयासों की योजना बनाने और ट्रैक करने में अधिक प्रभावी तरीके से मदद करता है और राजस्व उत्पन्न करने के लिए सबसे आशाजनक आउटलेट्स की पहचान करता है।

stars icon Ask follow up
resource image

ABC विश्लेषण

ABC विश्लेषण एक विक्रय नियंत्रण तकनीक है जो सबसे अधिक राजस्व उत्पन्न करने वाले ग्राहक समूहों की पहचान करती है। समूह A के तहत लेन-देन आमतौर पर कम मात्रा में होते हैं लेकिन मूल्य में उच्च होते हैं। दूसरी ओर, समूह C के तहत लेन-देन आयतन में अधिक होते हैं लेकिन थोड़ी मूल्य उत्पन्न करते हैं। जहां स्थान मिलता है, इस स्लाइड को कस्टमाइज करें ग्राहकों के प्रत्येक समूह का विवरण जोड़कर ताकि प्रतिनिधियों लक्षित रणनीतियां विकसित कर सकें।

stars icon
Questions and answers
info icon

While specific company names are not disclosed, many businesses across various industries have successfully implemented ABC analysis in their sales strategies. For instance, retail companies often use this method to categorize their inventory based on value and sales frequency, allowing them to focus their efforts on high-value products. Similarly, manufacturing firms may use ABC analysis to identify and prioritize customers who bring the most revenue. It's a common practice in supply chain management and customer segmentation.

Some alternative sales control techniques that can be used in place of the ABC analysis include the XYZ analysis, the FSN analysis (Fast, Slow moving and Non-moving), the VED analysis (Vital, Essential, Desirable), and the SDE analysis (Scarce, Difficult, Easy). These techniques also help in inventory management and can be used depending on the specific needs and context of the business.

Global companies like Apple and Google can apply the ABC analysis in their sales control technique by identifying and categorizing their customer groups based on the revenue they generate. They can classify transactions under group A which are typically low in volume but high in value. These could be premium products or services that generate significant profit margins. On the other hand, transactions under group C are high in volume but create little value. These could be lower-cost products or services that sell in large quantities but yield smaller profit margins. By understanding these categories, companies can develop targeted strategies to maximize revenue and profitability.

View all questions
stars icon Ask follow up
resource image

Download and customize this and 500+ other business templates

Start here ⬇️

Voila! You can now download this Presentation

Download

प्री बनाम पोस्ट विक्रय रणनीति

केवल बिक्री करना ही काफी नहीं है। वास्तव में, सबसे सफल विक्रय दलों को यह समझने की आवश्यकता होती है कि पोस्ट-विक्रय तकनीकों का उपयोग करके गति को जारी रखने या उपसेल करने की महत्वता। इस प्री और पोस्ट विक्रय रोडमैप का उपयोग करें जो कार्य और महत्वपूर्ण कर्मचारियों को आउटलाइन करता है जो एक अंत-से-अंत ग्राहक अनुभव बनाने के लिए महत्वपूर्ण हैं।

stars icon
Questions and answers
info icon

Some common misconceptions about the importance of post-sales tactics in the sales process include the belief that the sales process ends once the sale is made, that post-sales tactics are not as important as pre-sales tactics, and that post-sales tactics do not contribute significantly to customer retention or upselling. However, successful sales teams understand that post-sales tactics are crucial for maintaining momentum, upselling, and creating an end-to-end customer experience.

Some alternative strategies to create an end-to-end customer experience include focusing on customer service, personalizing the customer journey, using customer feedback to improve, and leveraging technology to enhance the customer experience. It's also important to ensure seamless communication and interaction across all touchpoints, and to provide value at every stage of the customer journey.

Global companies like Apple and Google can implement post-sales tactics to enhance their customer experience by focusing on customer satisfaction and loyalty. This can be achieved by providing excellent customer service, offering product support, and creating loyalty programs. They can also use customer feedback to improve their products and services. Additionally, they can offer upgrades or additional services to existing customers, which not only increases revenue but also enhances the customer experience.

View all questions
stars icon Ask follow up
resource image

उदाहरण के लिए, खाता प्रबंधक और समुदाय प्रबंधक विक्रय फनल के पोस्ट-सेवा चरण में सहायता कर सकते हैं ताकि ग्राहकों को खुश रखा जा सके और रेफरल्स को प्रोत्साहित किया जा सके। इन बॉक्सों को एक टीम की अद्वितीय संगठनात्मक संरचना के आधार पर संपादित, हटाया या जोड़ा जा सकता है।

लीड प्रोफ़ाइल

अब चलिए अधिक B2B-फोकस्ड उपकरणों में जाते हैं। चूंकि एंटरप्राइज ग्राहकों के लिए विक्रय कार्यप्रवाह में अधिक प्रयास और एक-एक समन्वय की आवश्यकता होती है, इसलिए यह महत्वपूर्ण है कि विक्रय दल पहले उच्च-गुणवत्ता वाले लीड्स की पहचान करें ताकि भविष्य में सफलता सुनिश्चित की जा सके।एक आदर्श ग्राहक प्रोफ़ाइल, या ICP, विकसित करने का एक तरीका है 1) कंपनी की प्रोफ़ाइल, 2) खरीदार की प्रोफ़ाइल, और 3) प्रमुख उपयोगकर्ता के व्यक्तित्व पर विचार करना।

stars icon
Questions and answers
info icon

I'm sorry, but the content provided does not include a real-world example of a successful application of the ICP approach in a global company. However, many global companies such as IBM and Salesforce have successfully applied the ICP approach to identify high-quality leads and streamline their sales process.

Some alternative methods to identify high-quality leads in B2B sales include using predictive analytics, leveraging social media platforms, attending industry events and webinars, and utilizing content marketing strategies. Additionally, referral programs and customer testimonials can also be effective in identifying high-quality leads.

Companies like Google or Tesla can apply the concept of an Ideal Client Profile (ICP) in their B2B sales strategies by identifying high-quality leads that match their ICP. This can be done by considering the company profile, the buyer profile, and the primary user persona. For instance, they might look for companies that are in a certain industry, of a certain size, or have a certain budget. They might also look for buyers who have a certain job title, level of seniority, or set of responsibilities. Finally, they might look for users who will be using their product or service in a certain way. By focusing on these high-quality leads, they can ensure a more successful sales process.

View all questions
stars icon Ask follow up
resource image

लक्षित संगठन और उसके विशेषताओं की पहचान करें। फिर, इसे खरीदार की प्रोफ़ाइल तक संकीर्ण करें ताकि उनकी आवश्यकताओं और प्रेरणाओं की पहचान की जा सके। यह व्यक्ति होता है जिसे सबसे अधिक समझाने की आवश्यकता होती है क्योंकि वे अंतिम खरीद निर्णय लेते हैं।

resource image

फिर अंत में, प्रमुख उपयोगकर्ता के बारे में सोचें और वे रोजाना क्या चाहते हैं। यहां शामिल है एक और अधिक सरलीकृत दृश्य जो पिछले कदमों से अभी तक की सभी जानकारी को संक्षेपित करता है।

Download and customize this and 500+ other business templates

Start here ⬇️

Voila! You can now download this Presentation

Download

खाता मूल्यांकन

आंतरिक मूल्यांकन सारणी किसी भी सार्वजनिक-सामने विक्रय जानकारी से अलग होती है। इसका लक्ष्य यह विश्लेषण करना है कि कौन सा खाता तह अधिकांश राजस्व या उच्चतम मार्जिन उत्पन्न करता है, और इसलिए अधिक ध्यान देने के लायक होता है। प्रत्येक तह के लिए विक्रय लक्ष्यों का ध्यान दें। इस उदाहरण में, विक्रय टीम का वर्तमान ध्यान अधिक व्यापार खातों को फ़नल में लाने की ओर है। हर खाता प्रकार के लिए एक विक्रय लक्ष्य सेट करने के साथ, प्रतिनिधियों को हमेशा इस सारणी का हवाला देने के लिए वापस आ सकते हैं ताकि वे अपनी विक्रय रणनीतियों को समायोजित करने के लिए डेटा-प्रेरित निर्णय ले सकें।

stars icon
Questions and answers
info icon

There are several strategies to funnel in more Business accounts. Firstly, identify your target audience and understand their needs. Tailor your product or service to meet these needs. Secondly, use targeted marketing strategies to reach out to these businesses. This could include online advertising, email marketing, or even direct outreach. Thirdly, offer incentives such as discounts or exclusive deals to businesses that sign up. Lastly, provide excellent customer service to retain these businesses and encourage word-of-mouth referrals.

Sales representatives can use data-driven decisions to adjust their sales strategies by analyzing the revenue or margin generated by different account tiers. This analysis can help identify which tier deserves more attention. For instance, if the data shows that Business accounts are generating the most revenue, the sales team can focus more on funneling in more Business accounts. Sales goals set for each account type can also guide reps in making data-driven decisions. By referring back to these goals, reps can adjust their strategies to ensure they are targeting the right accounts and meeting their sales targets.

Setting sales goals for each account type is crucial for several reasons. Firstly, it helps in identifying which account tier generates the most revenue or the highest margin, and therefore deserves more attention. Secondly, it provides a clear direction for the sales team, enabling them to focus their efforts effectively. Lastly, it allows for data-driven decision making, enabling sales reps to adjust their strategies based on the set goals.

View all questions
stars icon Ask follow up
resource image

निष्कर्ष

मील के पत्थर सेट करने के लिए अतिरिक्त उपकरणों का पता लगाने के लिए, इस डेक में शामिल विक्रय डैशबोर्ड का अन्वेषण करें, साथ ही 30-60-90 दिन के विक्रय लक्ष्यों का कैडेंस।विक्रय रणनीति उपकरण (भाग 2) के साथ अपनी बिक्री क्षमता को अधिकतम करें, जिसे आप अभी डाउनलोड और अनुकूलित कर सकते हैं। यह सब कुछ प्रदान करता है जो एक बिक्री बल को उस "हाँ" के लिए चाहिए।

Download and customize this and 500+ other business templates

Start here ⬇️

Voila! You can now download this Presentation

Download