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Синопсис

Управление бизнесом - это то, что определяет общую бизнес-стратегию. Чтобы гарантировать здоровье стратегии и решать уникальные проблемы, бизнес-аналитикам и консультантам по управлению необходимы "острые" инструменты - бизнес-рамки. К сожалению, когда речь идет о рамках, нет универсального инструмента. Вот почему мы предлагаем Консалтинговые рамки колоду. Эта презентация позволяет использовать гибридный подход и подход "смешать и совместить", чтобы раскрыть скрытые возможности и риски, опередить конкурентов и помочь бизнесу достичь всех своих целей.

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Business frameworks can be integrated with other business tools and methodologies through a hybrid and mix and match approach. This allows for the unveiling of hidden opportunities and risks, outsmarting the competition, and helping businesses achieve their goals.

Business frameworks can be used in the context of global business operations by providing a structured approach to problem-solving and strategy development. They can help identify opportunities and risks, analyze competition, and set business goals. These frameworks can be adapted and combined to suit the specific needs of a global business, taking into account the unique challenges and opportunities presented by operating in different markets around the world.

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Основные моменты слайдов

Сообщите о результатах анализа портфеля, который вы провели с помощью Рамки привлекательности рынка. Результаты можно разделить на: Размер рынка, Темпы роста, Институциональные контексты, Конкуренция, Культурное и экономическое расстояние.

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Если стратегия вокруг убедительной истории вашего предприятия (основанной на сильном аргументе в пользу будущего) требует переопределения, используйте Модель AcdB. Исследуйте текущее положение, определите видение и наметьте эффективное направление.

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С помощью слайда рамки Стратегический треугольник (3C's), вы можете продемонстрировать конкурентное положение в отношении клиентов, продуктов и каналов, определить свою стратегию и объяснить меры, которые можно предпринять для стимулирования улучшений.

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The Strategic Triangle (3C's) framework is used in business strategy to analyze a company's competitive position. It helps in understanding the relationship between customers, competitors, and the company. The framework can be used to define the company's strategy and to identify measures that can be taken to improve its competitive position. It can also be used to communicate the company's position to stakeholders.

The AcdB model can contribute to the success of a venture's compelling story by helping to redefine the strategy if necessary. It allows for an examination of the current position, defining a vision, and mapping out an effective direction. This can strengthen the argument for the future of the venture, making the story more compelling.

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Обзор

Согласно SMB Advisors, управленческие консультационные рамки - это инструменты и принципы, которые позволяют менеджерам выполнять различные ключевые задачи в достижимой форме на основе лучших практик. Более конкретно, фирма говорит: "поскольку у бизнеса разные структуры и он может работать в разных отраслях [и] рынках - и могут быть разные отделы, которые нужно привлечь для работы над ключевыми проектами - управленческие консультационные рамки становятся GPS, которым компания может пользоваться, чтобы убедиться, что все их внутренние системы находятся на правильном пути и следуют общей стратегической плану компании."

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Management consulting frameworks can significantly impact a company's performance. They serve as a guide or GPS for the company, ensuring that all internal systems align with the company's strategic plan. This alignment can lead to improved efficiency, better decision-making, and ultimately, enhanced performance. They are particularly useful for businesses operating in different industries or markets, or those with various departments involved in key projects, as they provide a standardized approach to managing these complexities.

The future of management consulting frameworks is likely to be influenced by the evolving business landscape. As businesses continue to diversify and operate in different industries and markets, the need for adaptable and flexible management consulting frameworks will increase. These frameworks will continue to serve as a GPS for companies, guiding their internal systems and ensuring alignment with their strategic plans. Additionally, with the rise of digital transformation and data-driven decision making, these frameworks may incorporate more elements of data analysis and digital strategy.

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Применение

Некоторые из широко применяемых типов консультационных рамок включают:

  1. Анализ Пяти Сил Портера - рамка, разработанная Майклом Портером в Гарвардской бизнес-школе, которая в основном сосредоточена на анализе отрасли для стратегического плана.
  2. 4 P – маркетинговая рамка, которая формирует факторы вокруг маркетинговых рабочих процессов и процессов продуктов и услуг.
  3. Фреймворк McKinsey 7S – организационная модель, созданная Томом Питерсом и Робертом Ватерманом, которая сосредоточена на стратегическом видении предприятия и его внутреннем дизайне.
  4. SWOT-анализ (Сильные стороны, Слабые стороны, Возможности, Угрозы) – модель для идеологического и практического анализа организации с целью улучшения стратегического планирования.
  5. Root Cause Analysis (RCA) – процесс определения "корневых причин" проблем или событий и оптимального подхода для эффективного реагирования на них.
  6. Бенчмаркинг в бизнесе – процесс сравнения показателей компании с показателями конкурентов или прогрессивных компаний за пределами отрасли.
  7. Сбалансированная система показателей – рамка для отслеживания основных аспектов бизнес-стратегии и облегчения улучшений.
  8. Матрица роста-доли BCG – квадрантная матрица, разработанная Бостонской консалтинговой группой (BCG), которая используется для оценки относительной силы продуктовых линий в их портфелях.
  9. Core Competency Analysis – процесс определения важных компетенций предприятия и определения конкурентного преимущества организации.
  10. Анализ цепочки создания стоимости – рамка, разработанная для выявления областей для улучшения, повышения эффективности и увеличения прибыльности, основываясь на удовлетворенности клиентов.
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Some alternative models to the RFM (Recency, Frequency, Monetary) model include:

1. CLV (Customer Lifetime Value): This model predicts the net profit attributed to the entire future relationship with a customer. It helps businesses focus on long-term customer profitability rather than short-term revenue.

2. Churn Rate Analysis: This model identifies customers who are likely to cancel a subscription or stop doing business with you. It's useful for subscription-based businesses.

3. Market Basket Analysis: This model analyzes customer purchasing habits to identify relationships between the different items that customers place in their "shopping baskets". It's often used in retail.

4. Propensity Models: These models predict the likelihood that a given customer will act in a certain way, such as making a purchase, cancelling a service, or renewing a contract.

5. Cohort Analysis: This model groups customers into related groups that have shared characteristics. It's useful for tracking customer behavior over time and comparing the behavior of different cohorts.

Remember, the best model depends on your specific business needs and the nature of your customer data.

The organizational model by Tom Peters and Robert Waterman, also known as the 7-S Framework, can be adapted to different types of ventures by understanding and applying its seven interrelated elements: Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff. These elements need to be aligned for the organization to be successful. The model can be adapted to different ventures by analyzing and adjusting these elements according to the specific needs, goals, and context of each venture.

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Кейс-стади

Пивоваренная компания Ithaca

Центр гостеприимства Корнеллского университета провел анализ того, как модель 7-S, разработанная McKinsey, примененная в пивоваренной компании Ithaca (IBC), может быть использована для оценки конкурентного и стратегического преимущества компании. На основе интервью и другого анализа, Центр гостеприимства Корнелла сообщает, что четыре из семи факторов модели 7-S были согласованы и критически важны для успеха этой конкретной компании. Эти факторы были: стратегия, персонал, навыки и общие ценности.

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The 7-S model is a tool for managerial analysis and action that provides a structure with which to consider a company's organizational design by looking at seven key elements: strategy, structure, systems, shared values, style, staff, and skills. Other business frameworks such as the SWOT analysis, Porter's Five Forces, the BCG Matrix, and the Value Chain also provide different perspectives for analyzing a business. SWOT focuses on internal and external factors affecting the business, Porter's Five Forces analyzes the competitive environment, the BCG Matrix looks at market growth and market share, and the Value Chain analyzes primary and support activities that create value. Each framework has its own strengths and weaknesses, and they can be used in combination for a comprehensive analysis.

Companies can implement the 7-S model in their operations by aligning the seven factors: strategy, structure, systems, shared values, skills, style, and staff. The first step is to understand the current state of each factor within the organization. Then, identify where changes need to be made and develop a plan to align these elements with the company's overall strategy. This could involve changes in organizational structure, adopting new systems, fostering shared values, developing skills, adjusting management style, and hiring or training staff. It's important to note that all seven factors are interdependent, and changes in one area will likely impact the others.

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Общая стратегия IBC основывается на участии в жизни сообщества и внимании к дистрибьюторам, розничным продавцам и клиентам. Ее относительно небольшая команда восторженно относится к продукту, который они производят, обладает сильным набором навыков и умеет работать совместно. На момент анализа, другие три фактора "S" не казались критическими, однако это может измениться по мере роста IBC.

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Other companies can implement a similar strategy to IBC by focusing on community involvement and building strong relationships with distributors, retailers, and clients. They should also foster a small, enthusiastic team that is passionate about the product they produce and knows how to work collaboratively. It's important to note that the relevance of other factors may change as the company grows, so continuous analysis and adaptation are key.

IBC's strategy is unique in its focus on community involvement and close attention to distributors, retailers, and clients. This is in contrast to many other business strategies that may prioritize other factors such as profit maximization, market share expansion, or product innovation. IBC's strategy also emphasizes the importance of a small, skilled, and collaborative team. This is different from businesses that rely on large, hierarchical teams. However, it's important to note that the effectiveness of a business strategy can vary greatly depending on the specific context and industry.

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"Таким образом," заключает Центр гостеприимства Корнелла, "хотя анализ 7-S полезен для выявления сильных и слабых сторон компании, наиболее подходящим может быть контингентный подход, при котором определенные факторы могут быть более выраженными, чем другие, в любой конкретный момент. Все компании сталкиваются с множеством внешних вызовов."

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The 7-S model, which includes strategy, structure, systems, shared values, skills, style, and staff, can be a valuable tool in aligning digital transformation initiatives in the hospitality industry. It helps in identifying and aligning all important elements needed for a successful transformation. For instance, 'systems' can relate to the implementation of new digital tools and technologies, 'skills' can be about training staff for digital competencies, and 'strategy' can involve aligning digital initiatives with overall business goals. However, it's important to note that the relevance and importance of each factor may vary over time and should be considered in a contingency manner.

Companies can implement the 7-S analysis in their operations to face environmental challenges by first understanding the seven elements of the model: strategy, structure, systems, shared values, skills, style, and staff. They should then assess their current state in each of these areas and identify gaps or areas of improvement. This analysis can help them understand how well they are equipped to handle environmental challenges and where they need to make changes. It's important to note that the 7-S model is a dynamic model and requires continuous reassessment and adjustment as environmental conditions change.

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Исследования продолжаются: "Таким образом, установление приоритетов критически важно для создания и поддержания сильной конкурентной позиции. Наш анализ показал, что 7-S рамка предоставляет отличную отправную точку для анализа требований к успеху и росту компании. Однако, учитывая уникальное положение каждой компании, подход на основе контингентности может быть подходящим для 7-S анализа, как это было ясно из этого кейс-стади.

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The 7-S framework is a management model that describes 7 factors to organize a company in a holistic and effective way. In the consulting industry, it's used to analyze the current situation of an organization and identify areas for improvement. It helps consultants to understand how well these elements are aligned and where potential problems might lie. The 7-S framework can also be used to guide change in an organization, to maintain consistency during the change, and to understand the complexities of an organization before suggesting changes.

The 7-S framework is a model for effective organizational management and is composed of seven key elements: Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff. Strategy refers to the plan designed to maintain and build competitive advantage. Structure is the way the organization is structured and who reports to whom. Systems are the daily activities and procedures that staff members engage in to get the job done. Shared Values are the core values of the company that are evidenced in the corporate culture and general work ethic. Skills are the capabilities and competencies that exist within the company. Style refers to the style of leadership adopted. Staff refers to the employees and their general capabilities.

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